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Mejuri
Aurate
The Verdict
Mejuri outscores Aurate 87 to 82 in our JewelryScore system. Mejuri wins on quality (34 vs 32) and style (25 vs 21), while Aurate edges ahead in value (29 vs 28). Both use solid gold, but Mejuri's wider design range and stronger brand experience give it the edge for most buyers.
Head-to-Head Breakdown
| Dimension | Mejuri | Aurate |
|---|---|---|
| Overall Score | 87/100 | 82/100 |
| Quality | 34/40 | 32/40 |
| Value | 28/35 | 29/35 |
| Style | 25/25 | 21/25 |
| Price Range | $50–$500 | $80–$500 |
| Materials | Solid 14K Gold, Gold Vermeil, Sterling Silver | Solid 14K & 18K Gold |
| Design Variety | Extensive, trend-aware | Limited, classic minimalist |
| Sustainability | 94% recycled gold | Ethically sourced, conflict-free |
What Customers Say
Mejuri
Mejuri customers praise the minimalist, stackable designs and the quality of solid 14K gold pieces. Sentiment is strong overall, though some report price inflation over time and occasional tarnishing on vermeil pieces.
Aurate
Aurate customers appreciate the solid gold quality and transparent pricing. However, some find the designs too basic compared to trendier competitors, noting the collection lacks style innovation despite excellent construction.
Category-by-Category
Go with Mejuri. Wider selection of styles with solid 14K gold pieces that work for stacking, layering, and daily wear.
Go with Aurate. Aurate's focused collection excels at timeless basics with transparent pricing and lifetime warranty.
Go with Mejuri. Mejuri drops new collections regularly with on-trend designs — Aurate's catalog is more conservative.
Go with Aurate. Aurate emphasizes supply chain transparency more heavily, with detailed sourcing information for every piece.
Key Data Points
Mejuri maintains a 4.2-4.8 star rating across 42,000+ reviews, compared to Aurate's strong but smaller review base of 150+ verified reviews.
Both brands use solid gold construction, but Mejuri also offers lower-priced gold vermeil options — giving it a wider accessible price range starting at $50.
Aurate reports a 95% customer satisfaction rate and offers a lifetime warranty on manufacturing defects, while Mejuri provides a 2-year warranty.
Final Verdict
This is the accessible fine jewelry rivalry that defines the modern jewelry market. Both Mejuri and Aurate have built their brands on the same promise — real gold jewelry without traditional retail markups — but they deliver on that promise in meaningfully different ways.
The Style Gap
The biggest differentiator is style. Mejuri scores a perfect 25/25 on style, reflecting a design approach that balances timeless elegance with trend awareness. Their Croissant Dome Ring and Bold Chain Necklace have become social media staples. Aurate’s 21/25 style score reflects a more conservative approach — beautiful basics that prioritize lasting wearability over Instagram moments.
Materials and Value
Aurate has a slight edge in materials purity, offering exclusively solid 14K and 18K gold with no plated options. Mejuri’s catalog includes gold vermeil pieces that bring the price floor down but introduce tarnishing risk. For pure gold enthusiasts, Aurate’s commitment to solid gold across the entire collection is a genuine advantage.
The Verdict
Mejuri is the better choice for most buyers — it offers more variety, stronger trend alignment, and a more engaging brand experience. Aurate is ideal for those who want the simplest possible equation: solid gold, fair price, no frills. Both are solid brands that deliver genuine quality.