Head-to-Head Breakdown

Dimension	David Yurman	Tiffany & Co.
Overall Score	86/100	91/100
Quality	35/40	37/40
Value	27/35	29/35
Style	24/25	25/25
Price Range	$300–$1,500	$200–$100,000+
Materials	Sterling Silver, 18K Gold, Diamonds	Platinum, 18K Gold, Sterling Silver, GIA Diamonds
Resale Value	60-70% retention	60-80% retention
Brand Recognition	89% among luxury shoppers	97% unaided awareness

What Customers Say

David Yurman

David Yurman customers are fiercely loyal, with many reporting Cable bracelets that look brand new after 15+ years of daily wear. The quality-for-price sentiment is consistently strong, though some note that pricing has become 'out of control' for what are essentially silver pieces.

Tiffany & Co.

Tiffany customers love the emotional Blue Box experience and diamond quality. Sentiment is strongly positive overall, though post-LVMH acquisition price increases — particularly on the silver line — have drawn criticism for outpacing quality improvements.

Category-by-Category

Statement Bracelets

Go with David Yurman. The Cable bracelet is David Yurman's masterpiece — instantly recognizable, endlessly stackable, and more accessible than Tiffany's equivalent pieces.

Engagement Rings

Go with Tiffany & Co.. Tiffany literally invented the modern engagement ring with the Tiffany Setting. No contest in this category.

Gemstone Jewelry

Go with David Yurman. David Yurman's wide range of colored gemstone options in the Albion and Cable collections offers more variety at accessible price points.

Gift-Giving

Go with Tiffany & Co.. The Blue Box carries emotional weight that no other jewelry brand can match — it transforms any piece into a memorable gift experience.

Everyday Luxury

Go with David Yurman. Cable bracelets from $300 deliver instantly recognizable luxury without the $1,000+ entry point of most Tiffany gold pieces.

Key Data Points

Tiffany maintains 97% unaided brand awareness among American women aged 25-54, compared to David Yurman's 89% recognition among luxury jewelry shoppers.

David Yurman Cable bracelets represent 35% of total sales and retain 60-70% of retail value, while Tiffany pieces retain 60-80% depending on the collection.

Tiffany achieved $4.7 billion in revenue under LVMH in 2025, while David Yurman reported 8% revenue growth driven by its signature Cable collection.

Final Verdict

This is a heritage brand showdown between two American luxury icons with very different identities. Tiffany is the global institution with nearly two centuries of history. David Yurman is the artist-founder brand that built an empire on a single design motif. Both deliver genuine luxury, but at different scales.

The Cable vs. The Blue Box

David Yurman’s identity is built on the Cable motif — a twisted design inspired by nautical rope that has become one of the most recognizable silhouettes in luxury jewelry since 1983. Tiffany’s identity is broader, encompassing everything from the iconic Tiffany Setting engagement ring to the cultural phenomenon of the Blue Box. Yurman wins on design specificity; Tiffany wins on cultural breadth.

Price and Accessibility

David Yurman occupies a sweet spot that Tiffany has largely vacated — luxury jewelry in the $300-$1,500 range that feels genuinely premium. Tiffany’s sterling silver pieces start lower but carry a brand premium that critics say exceeds the materials’ value. For buyers wanting recognizable luxury without entering the four-figure range, David Yurman’s Cable collection is the better proposition.

The Bottom Line

Tiffany wins the overall comparison because of its unmatched heritage, diamond expertise, and wider product range. But David Yurman is the better choice if you want instantly recognizable luxury in the $300-$1,500 range. The Cable bracelet is one of the few pieces in the jewelry world that rivals Tiffany’s Blue Box for instant recognition.