Missoma Review
Last updated: · 76 reviews analyzed
The Verdict
Missoma delivers on style and customer service excellence but has notable durability issues for its price point. While the brand offers exceptional customer support with quick replacements and maintains strong celebrity appeal, multiple reviews cite tarnishing within 3 months and jewelry breaking after limited wear, making it better suited for occasional rather than daily wear.
The Social Verdict
Based on analysis of 76+ reviews across Reddit, Trustpilot, Google Reviews, Exa Web Search
Customer sentiment is polarized between exceptional praise for customer service and frustration with product durability. The brand maintains a 4.5/5 TrustScore across 5,000+ reviews, with customers consistently highlighting world-class customer support that resolves issues quickly. However, recurring complaints about tarnishing, stones falling out, and jewelry breaking within months create concerns about long-term value despite the premium demi-fine positioning.
"Absolutely incredible service! My favorite necklace broke and I was asked to email with the details. I received super prompt replies and a resolution was provided within minutes."
— Trustpilot
"The centre piece and sole stone from my necklace has fallen out and customer service won't repair it or replace it as it's out of the 2 year warranty. A £125 necklace… theres nothing left on it now except for the chain"
— Trustpilot
"I received a Missoma ring for Christmas which after having it for just 3 months began to tarnish. I was obviously disappointed and contacted customer service to tell them of the fault"
— Trustpilot
"At first glance, all of Missoma's jewelry feels really nicely made. The necklaces and bracelets have a solid heavy weight to them, and the designs, while simple, look nicely crafted"
— Independent Blog
Pros & Cons
Strengths
- + Exceptional customer service with quick response times and hassle-free replacements
- + Strong celebrity endorsements and social media presence
- + Elegant designs that photograph well and stack beautifully
- + 18ct gold vermeil offers better quality than standard gold plating
Trade-offs
- − Frequent tarnishing reported within 3-6 months of purchase
- − Stones and pearls falling out of settings after limited wear
- − Premium pricing not always reflected in long-term durability
- − Limited statement pieces in favor of delicate, minimalist designs
Product Reviews
5 products reviewed
Lucy Williams Chain Necklace
Necklaces · 18K gold vermeil over recycled sterling silver
Missoma's Lucy Williams Chain Necklace earns an A- ProductScore of 86/100 — a chunky gold vermeil chain collaboration that has become one of the most influential necklace designs in the demi-fine space. The substantial weight, 18K vermeil quality, and endlessly versatile silhouette justify the premium pricing, making it Missoma's strongest single product.
Medallion Necklace
Necklaces · 18K gold vermeil over recycled sterling silver
Missoma's Medallion Necklace earns a B+ ProductScore of 84/100 — a gold vermeil medallion pendant that channels old-world coin jewelry with modern proportions. The 18K gold vermeil over sterling silver construction justifies the price, and the weight feels genuinely luxurious, though the medallion trend's saturation means it faces stiff competition.
Claw Set Huggies
Earrings · 18K gold vermeil over recycled sterling silver with white zirconia crystals
Missoma's Claw Set Huggies earn a B+ ProductScore of 82/100 — crystal-embellished huggie hoops that add just enough sparkle to the everyday earring category without crossing into costume territory. The 18K vermeil construction and secure hinge closure make them a reliable daily choice, though the crystal prong settings require more care than plain huggies.
Initial Charm Necklace
Necklaces · 18K gold vermeil over recycled sterling silver
Missoma's Initial Charm Necklace earns a B+ ProductScore of 80/100 — a personalized gold vermeil pendant that elevates the initial necklace beyond its saturated category through premium materials and considered typography. The 18K vermeil and solid chain construction outperform most competitors, but the $115 price tag is hard to justify when excellent initial necklaces exist at half the cost.
Star Stud Earrings
Earrings · 18K gold vermeil over recycled sterling silver with pave white zirconia crystals
Missoma's Star Stud Earrings earn a B ProductScore of 78/100 — crystal-set star-shaped studs that bring playful geometry to the brand's typically understated lineup. The 18K vermeil quality and secure post-and-butterfly closure deliver on fundamentals, but the novelty star shape limits their versatility compared to classic studs.
Key Data Points
Missoma maintains a 4.5/5 TrustScore across over 5,000 customer reviews on Trustpilot, with the company responding to 80% of negative reviews typically within 24 hours
Multiple verified customers reported tarnishing issues within 3 months of purchase despite the 18ct gold vermeil construction and 2-year warranty coverage
Celebrity endorsements include Kate Middleton, Bella Hadid, Margot Robbie, and Kendall Jenner, with pieces featured in major fashion publications and the Barbie movie
Frequently Asked Questions
Is Missoma worth it?
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Missoma is the social media darling of accessible jewelry, and the data supports its appeal — trend alignment and design quality are genuinely strong. The B+ reflects a brand that excels at style but has seen its value proposition erode as prices have climbed.
For fashion-forward buyers who want Instagram-worthy layering pieces, Missoma delivers. For pure value or everyday durability, the data points to slightly better options.