Graff Review
Last updated: · 85 reviews analyzed
The Verdict
Graff is the undisputed king of extraordinary diamonds, handling the world's most significant stones with unparalleled expertise. A London-based house where every piece is a masterclass in sourcing, cutting, and setting the rarest gems on earth.
The Social Verdict
Based on analysis of 85+ reviews across Reddit, Trustpilot, Google Reviews, Exa Web Search
Social sentiment around Graff is one of reverent awe. Collectors and gem enthusiasts regard the house as the pinnacle of diamond jewelry, praising the sheer size and quality of stones used. Some note the extreme pricing as prohibitive, but few question the craftsmanship or rarity of the pieces. Graff is consistently mentioned alongside the most elite names in high jewelry.
"Graff is in a league of its own when it comes to diamonds. The Lesedi La Rona alone puts them above every other house. Seeing their pieces in person is a life-changing experience."
— Reddit r/jewelry
"I inherited a Graff pendant from my grandmother and had it appraised at triple what she paid. The diamond quality is absolutely unmatched and the setting work is perfection."
— Trustpilot
"Stunning diamonds but the entry price is astronomical. Even their simplest solitaires start well into five figures. It's a brand for a very select clientele."
— Reddit r/luxury
"Objectively some of the finest diamond jewelry in the world. Whether the premium over Harry Winston or Cartier is justified depends on how much you value provenance and stone size."
— Google Reviews
Pros & Cons
Strengths
- + Access to the world's most important and largest rough diamonds
- + Vertically integrated from mine to finished piece ensuring total quality control
- + Unrivaled expertise in cutting and polishing exceptional stones
- + Pieces consistently appreciate in value as collectible investments
Trade-offs
- − Pricing starts in the tens of thousands and climbs into millions
- − Extremely limited retail presence with invitation-only viewing for top pieces
- − The brand's understated marketing means less mainstream recognition
Product Reviews
5 products reviewedIcon Emerald Cut Solitaire Ring
Rings · Platinum with 5-carat emerald-cut center diamond (D color, Internally Flawless) and tapered baguette shoulders
The ultimate expression of Graff's diamond mastery — a flawless 5-carat emerald-cut solitaire that represents the pinnacle of what a single diamond can be. The tapered baguette shoulders and platinum setting are designed to vanish, leaving nothing but pure, crystalline perfection on the finger.
Snowflake Diamond Necklace
Necklaces · Platinum with marquise-cut and pear-shaped diamonds (D-F color, IF-VVS1 clarity)
The Snowflake Diamond Necklace is Graff at its most poetic, using marquise and pear-shaped diamonds to create a frozen crystalline form of breathtaking complexity. A high jewelry masterpiece that justifies its considerable price through unmatched stone quality and virtuoso setting.
Multi-Strand Diamond Bracelet
Bracelets · Platinum with graduated round brilliant diamonds (D-F color, IF-VVS1 clarity)
Five rows of graduated round brilliant diamonds set in platinum create a cascade of light that is simply overwhelming in person. This bracelet represents Graff's philosophy in its purest form — let extraordinary diamonds speak for themselves in a setting that maximizes their collective brilliance.
Flame Diamond Earrings
Earrings · 18K white gold with tapered baguette and round brilliant diamonds (D-F color, VVS clarity)
Graff's Flame earrings channel the dynamic energy of fire through tapered baguette and round brilliant diamonds, creating a kinetic sense of movement that is remarkable in a static medium. Exceptional stone quality and inventive design make these a standout in the high jewelry earring category.
Butterfly Pavé Diamond Ring
Rings · Platinum with pavé-set round brilliant diamonds (D-G color, VVS clarity)
Graff's Butterfly ring transforms pavé diamond setting into high art, with hundreds of precisely placed stones creating a three-dimensional butterfly that appears ready to take flight. An extraordinary piece that showcases the house's diamond expertise in a whimsical yet masterful form.
Key Data Points
Graff has cut and polished 35 of the world's top 100 named diamonds, including the 1,109-carat Lesedi La Rona
Independent auction data shows Graff pieces achieve 15-40% premiums over estimate at major auction houses
The brand operates its own cutting and polishing workshops in Antwerp, New York, and Johannesburg
Frequently Asked Questions
Why are Graff diamonds so expensive?
Is Graff a good investment?
How does Graff compare to Harry Winston?
The Pinnacle of Diamond Mastery
Graff occupies a singular position in the world of high jewelry: a house defined not by a signature motif or design language, but by the sheer magnitude and quality of the diamonds it handles. Founded by Laurence Graff in London in 1960, the brand has built its reputation on acquiring, cutting, and setting stones that other houses can only dream of. From the 1,109-carat Lesedi La Rona to the legendary Wittelsbach-Graff, the house’s portfolio of named diamonds reads like a who’s who of gemological history. Every piece that leaves the Graff workshop represents the culmination of decades of expertise in understanding how light interacts with carbon at its most perfect.
Craftsmanship Beyond Compare
What distinguishes Graff from other ultra-luxury houses is their vertical integration. The brand maintains its own sourcing operations, cutting workshops in Antwerp and Johannesburg, and design ateliers in London. This means a single Graff diamond may be overseen by the house from rough stone to finished ring, a level of control that is virtually unheard of in the industry. Their master cutters regularly spend months on a single stone, using proprietary techniques to extract maximum brilliance. The metalwork, while secondary to the stones, is executed to the highest standard in platinum and 18K gold, with settings designed to be as invisible as possible so the diamond remains the undisputed star.
Value Proposition for Collectors
At Graff’s price points, value is measured differently than in mainstream jewelry. These are not pieces purchased for casual wear; they are acquisitions. Historical auction data consistently shows Graff pieces achieving premiums over comparable stones from other houses, a testament to the brand’s reputation as a guarantor of quality. For serious collectors and connoisseurs, Graff represents the intersection of natural wonder and human artistry at its absolute zenith.