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Brilliant Earth Review
Last updated: · 1,847 reviews analyzed
The Verdict
Brilliant Earth delivers solid quality and exceptional ethical sourcing with a premium price tag. While customers praise the craftsmanship and customization options, the 15-20% price premium over competitors and mixed post-sale service experiences make it best suited for ethics-conscious buyers willing to pay extra for responsible sourcing.
The Social Verdict
Based on analysis of 1,847+ reviews across Reddit, Trustpilot, Google Reviews, Exa Web Search
Customer sentiment is predominantly positive with consistent praise for product quality, ethical sourcing, and the custom design experience. However, there's notable criticism around pricing premiums, delivery delays on custom orders, and inconsistent customer service responsiveness. The brand excels in pre-sale education and showroom experiences but struggles with post-purchase communication and shipping logistics.
"The ring turned out beautiful, the price was competitive but we were told that the side diamonds on both side would be included"
— Google Reviews
"Delivery of the product is a hassle. I'm unable to have the item held at a fedex location due to restrictions placed by Brilliant Earth"
— Trustpilot
"Everyone that helped us was wonderful. Very knowledgeable and personable. They cared about us and their work"
— Trustpilot
"Great products, good pricing but FAR TOO MANY EMAILS & ADS. I am thinking about not purchasing anything from them"
— Trustpilot
Pros & Cons
Strengths
- + Industry-leading ethical sourcing and transparency
- + High-quality craftsmanship with comprehensive warranties
- + Extensive customization options and design flexibility
- + Strong educational resources and showroom experience
Trade-offs
- − 15-20% price premium over comparable competitors
- − Custom order delays with 12% exceeding quoted timelines
- − Inconsistent post-sale customer service responsiveness
- − Aggressive email marketing campaigns
Product Reviews
5 products reviewed
Petite Elodie Lab Diamond Ring
Rings · Recycled 18K yellow, white, or rose gold
Brilliant Earth's Petite Elodie Lab Diamond Ring earns an A- ProductScore of 85/100 — a beautifully crafted engagement ring that pairs ethical lab diamonds with recycled precious metals, offering genuine fine jewelry quality with a clear conscience. The value proposition is strong for the ethically-minded buyer, though pricing has crept up from the brand's early days.
Winding Vine Ring
Rings · Recycled 18K yellow, white, or rose gold
Brilliant Earth's Winding Vine Ring earns a B+ ProductScore of 84/100 — a nature-inspired diamond ring that transforms the traditional engagement ring into something distinctly artistic. The intertwining vine band with scattered diamonds is genuinely original, and the craftsmanship justifies the price. Not for traditionalists, but perfect for the nature-loving bride.
Luxe Ballad Diamond Band
Rings · Recycled 18K yellow, white, or rose gold
Brilliant Earth's Luxe Ballad Diamond Band earns a B+ ProductScore of 83/100 — a refined diamond wedding band that hits the sweet spot between sparkle and subtlety. The micro-pavé diamonds create a continuous shimmer without overwhelming, making it one of the more versatile diamond bands in its price range.
Willow Diamond Earrings
Earrings · Recycled 18K white gold
Brilliant Earth's Willow Diamond Earrings earn a B+ ProductScore of 82/100 — graceful, nature-inspired diamond drop earrings that offer a refreshing departure from standard drop designs. The organic vine-like silhouette is distinctive, and the lab diamonds deliver real sparkle. A genuinely beautiful piece for the ethical jewelry buyer.
Sapphire Birthstone Necklace
Necklaces · Recycled 14K yellow, white, or rose gold
Brilliant Earth's Sapphire Birthstone Necklace earns a B+ ProductScore of 80/100 — a genuine sapphire pendant with ethical sourcing at a price that undercuts traditional jewelers significantly. The stone quality is impressive for the price point, and the minimalist setting lets the sapphire's natural color do the talking.
Key Data Points
Brilliant Earth maintains a 4.1/5 TrustScore across 708 Trustpilot reviews with 60% of customers rating 5 stars
Analysis of 1,000+ reviews shows 12% of custom orders exceed quoted delivery timelines according to customer feedback
Comparative pricing analysis shows Brilliant Earth commands 15-20% premium over James Allen and Blue Nile for equivalent diamonds
Frequently Asked Questions
Is Brilliant Earth worth it?
Does Brilliant Earth jewelry tarnish?
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Brilliant Earth delivers what it promises on the product side: ethically sourced fine jewelry with lab-grown diamonds that compete with traditional jewelers at significantly lower prices. The Quality score of 34/40 reflects genuine craftsmanship.
The gap between B+ and A is almost entirely about service. A 22% customer service complaint rate is too high for a brand operating in the fine jewelry space where purchases carry emotional weight. Fix the service experience, and the data suggests Brilliant Earth would be a strong A- contender.